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Crisis Communications: A Casebook Approach (Routledge Communication Series), by Kathleen Fearn-Banks
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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis.
Author Kathleen Fearn-Banks examines the steps of choosing the appropriate words to convey a message, selecting the method and channels for delivering the message, and identifying and targeting the most appropriate publics or audiences. She also addresses such important topics as avoiding potential mismanagement of communication in crisis situations.
Key features of this fourth edition are:
- six new cases, including several international crises
- current discussion of communications technology as it relates to crises
- a�Companion Website -- www.routledge.com/textbooks/fearn-banks�-- with additional cases as well as supplemental materials for students and classroom resources for instructors.
A Student Workbook is also available for use with this volume, providing additional pedagogy for each chapter, including discussion questions, activities, key terms, case exercises, and worksheets.
Utilizing both classic and contemporary cases of real-world situations, Crisis Communications provides students in public relations and business with real-world perspectives and valuable insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.
- Sales Rank: #184396 in Books
- Published on: 2010-09-23
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .90" w x 6.10" l, 1.05 pounds
- Binding: Paperback
- 400 pages
About the Author
Kathleen Fearn-Banks is Professor of Communication in the Department of Communication at the University of Washington. She joined the faculty�in 1990, after 25 years in the communications professions. Her professional experience includes as a feature writer at the Los Angeles Times; a newswriter/ producer/ reporter for KNXT-TV (now KCBS) in Los Angeles; publicist and Media Relations Manager for NBC Television Network. She was vice president of Development and Public Relations for The Neighbors of Watts, an entertainment industry non-profit which raised funds for daycare centers in underprivileged areas of Los Angeles.
Most helpful customer reviews
1 of 1 people found the following review helpful.
great class book
By btchfem06
This book though somewhat out dated has been a great insight into how the real world operates and the politic NONSENSE THAT DRIVES THE GOVERNMENT SYSTEMS AND SUB SYSTEMS.
0 of 0 people found the following review helpful.
Book on Crisis Communication well written and interesting
By Annais
This is a well written book that is interesting and informative. The cases reviewed are fascinating and I always want to keep reading right to the end of each chapter. I am taking a class that is independent study so it is very helpful to have a book that I enjoy picking up!
0 of 0 people found the following review helpful.
Excellent book, I'm happy for one we actually used ...
By Fitness_Queen
Excellent book, I'm happy for one we actually used a book that was require for a class. Even if you don't use it, you won't regret buying it, it's a great tool.
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